You may have read that headline and thought, “Wow, that’s pretty brutal” but you know what? It’s 100% true!
I recently posted this information in a Private Facebook Group and felt compelled to share it with my visitors here. Read the entire Post to learn about profitable Customer Nurturing and ClickFunnels
You see, traffic ain’t cheap and if you’re like me, your not only spending countless hours building out costly targeted audiences on the Facebook Ads platform, but once you receive that cherished sale, most people just keep on doing the same thing over and over. They focus on bringing in new costumers (which is mandatory – TRAFFIC is the lifeblood of any online business), but they do so at the expense of that uber-expensive customer they just sold to! Think about it…it’s WAY less expensive to nurture an existing customer and get them to spend again and again than it is to find a NEW customer.
So for starters, you’re going to need a commercial email broadcasting service. Sure you can email folks directly from your computer’s native mail app, but as soon as you start sending too many, your internet service provider is going to shut you down…even though your tribe enjoys hearing from you. Additionally, email broadcasting companies (called Autoresponders) allow you to create multiple messages and send them out on your desired schedule. So you just load in a week’s, month’s year’s worth of messages and then those messages get “drip-fed” out per your set schedule. It’s a real game changer as you get to stay in touch with your tribe. This is ESSENTIAL in getting them to know, like and TRUST you going forward.
Here’s how I follow up with my customers once I’ve made that first beloved sale with them. NOTE: I mail once a week, but many successful marketers mail every day!
Are you still with me? Good, here’s how I 5x’d my Facebook Ads sales….
In my Private Facebook Group, we were taught to create a Facebook Post on our business page and then drive paid traffic to a specific product page. That page has various scarcity, urgency and trust features present, but more often than not, the visitor doesn’t purchase. What’s even more frustrating is that many fellow members share that a LOT of people put the item in their cart and then abandon the cart! What the heck happened? Once minute the visitor was hot on the product and then in the next moment, they headed for the hills, perhaps never to return again : |
So I decided, what the heck? I’m going to run a test…
Instead of sending an expensive Facebook Ad clicker to my product page where I capture NOTHING unless I make the sale, why not send them to a “Squeeze” page where I capture their email address before sending them the cool thing I offered them in the FB AD? I have found that this works especially well for “FREE just pay shipping” offers, but it also works well for physical products as well. Even if they bail during the full funnel (most don’t), I’ve captured an email address and can re-touch them to see why they got cold feet. So it goes like this….Facebook Ad gets clicked and visitor goes to my funnel Squeeze page. I ask for their email address before I give them the thing they’re after. Then they get taken to a page that offers them something pricier. A percentage of folks go for it. If they say NO, they get directed to a page that then offers them something less expensive. Many will take THIS offer. If not, you still get to close the sale on the original free plus shipping offer and you have their email address.
I’m telling you, it works like magic!
Funnels are really nothing new. I’ve spent HOURS….DAYS……manually building out sales funnels in the past and let me just tell you, they are a pain in the ass to create, test and troubleshoot. There’s just SO many different things that have to be connected properly. Landing pages, email responders, thank you pages, etc.
But Not Any More! Enter ClickFunnels….
There’s this brilliant internet marketer who I’ve followed for a long time whose name is Russell Brunson. Although he is brilliant, he annoyed me for whatever reason and I stopped following him until I recently saw The Profit’s millionaire business turnaround guru, Marcus Lemonis show up at Russell’s office asking for help with a sales funnel. Marcus is a King Midas and it’s proof to how powerful these things are!
Rather than me taking more time to explain the funnel and it’s value to you, just use my referral link here and I see for yourself how awesome these things are. ClickFunnels offers a free 14-day trial and you can do as I did. Use those 14 days to choose a funnel for yourself (these things are PRE-BUILT….ready to use!! You just add your customized text and images and such) and if it doesn’t work, just cancel.
Hit me up with any questions. I’d be happy to help you achieve!